Screening
Definition
Screening describes the process of evaluating ideas against a set of criteria and deciding whether ideas should progress/move forward in an innovation initiative.
The screening phase of an idea campaign or innovation challenge typically follows the ideation phase. It is not only an analytical task, especially since ideas and innovation are characterized by limited information and a high degree of uncertainty, but also a decision-maker engagement task.
It can be tempting to put this process into a formula that calculates scores on several criteria and then select the highest-scoring ideas.
In reality, this is hardly ever a good way of selecting ideas. Screeners will have limited information, often have biases and operate in a space with high degrees of uncertainty.
Further, the fate of ideas in big corporations depends to a large degree on gaining commitment from relevant decision-makers. This is why the screening of ideas is best done as a combination of individual evaluation, followed by deliberation and commitment within the group of evaluators.
Related concepts
Innovation Challenge
An innovation challenge can be seen as an extended version of an idea campaign with a more ambitious topic, a wider reach in terms of participants, a greater communication effort, and a more ambitious process from ideation, over idea maturation, to pitching and awards ceremony…
Innovation Management
Innovation management describes a structured approach to managing innovation with defined processes, KPIs and governance structures to support it.
Companies that are serious about their innovation efforts will have defined processes for…
Innovation Pipeline
The innovation pipeline is the pathway for ideas from initial registration over development to launch or implementation. Innovation managers typically keep track of the innovation pipeline to see if ideas are moving ahead as planned…
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