Incubation
Definition
Incubation is the process of taking an idea from concept to an actual product, service or business and testing key-hypotheses about the concept to see, if the product can fit the market.
The early part of incubation is sometimes referred to as validation to clearly indicate that the focus is not on developing the product, service or business but on testing key hypotheses.
As the bridge between early-stage concept and product, service or business ready for acceleration and scaling, incubation is a key-part of the innovation process. It is a common misconception that it should be unstructured and unmanaged. In fact, the opposite is the case. In order to get valuable results, innovation and incubation, in particular, need to follow a structured approach. It is best managed through short iterative cycles of testing and validation of the most critical hypotheses, frequent feedback, and high involvement of decision-makers throughout.
Service - Incubation
We help our customers design and implement appropriate processes for incubation, select the tools needed, coach the teams and guide them to the next investment decision.
Related concepts
Idea Campaign
An Idea Campaign is a time-bound, topic-focused initiative to ideate, screen, develop and validate ideas. It is used to address business or technical problems that require input from a broad group of people. The idea campaign is a simple method to quickly solve small and big problems…
Innovation Challenge
An innovation challenge can be seen as an extended version of an idea campaign with a more ambitious topic, a wider reach in terms of participants, a greater communication effort, and a more ambitious process from ideation, over idea maturation, to pitching and awards ceremony…
Validation
Validation is the process of testing hypotheses to gain insights into whether an idea will be successful or not. This can be done through interviews, observations and experiments, and conclusions and recommendations are made based on the results…
Keep in touch
Nosco
CVR: 29515506
Denmark
Blegdamsvej 6 2200
København N
+45 70 70 12 42
+49 17 73 86 08 27
