Customer-centric design
Definition
Customer-centric design is a product and service development approach that places the needs, behaviors, and feedback of end users at the center of the innovation process. It emphasizes empathy, continuous feedback, and iterative improvements to ensure that solutions are meaningful and valuable to real people.
This approach is often used alongside Prototyping, Validation, and User Testing to ensure that products align with actual user expectations. It plays a fundamental role in Design Thinking and supports the successful Scaling of innovations by ensuring that only relevant, usable, and desirable solutions move forward.
Relevant links and use cases
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Nosco Consultancy – advisory support for customer-centric innovation
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Bühler Use Case – real-world example of customer-focused innovation in action
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Definition