Definition
Employee Engagement refers to the emotional commitment, motivation, and involvement employees feel toward their organization and its goals. In the context of innovation, engagement goes beyond satisfaction — it reflects how willing individuals are to contribute ideas, collaborate across functions, and actively support change initiatives.
High employee engagement is a critical success factor in innovation programs. Engaged employees are more likely to participate in initiatives such as Innovation Challenges, contribute to idea platforms, and provide valuable feedback during Validation and testing stages. They help build momentum, champion projects, and serve as early adopters of new solutions.
To foster engagement, organizations need more than communication — they need ownership. Involving employees early in the innovation process creates a sense of purpose and connection. This can include inviting feedback on strategy, opening up experimentation through pilot programs, or co-developing new offerings with frontline staff.
Creating a culture that supports engagement requires consistent leadership, psychological safety, and structures that recognize contribution. Teams that feel heard, trusted, and empowered are more likely to share ideas, challenge the status quo, and stay committed to long-term change.
Relevant links and use cases
To set you off for a good start and ensure smooth communication, we have compiled a list of the most important innovation terms and definitions. Download the PDF presentation and share it with your organisation.
Ideation is the creative process of conceiving and shaping new ideas. It includes everything from the first thought or inspiration to the formulation of an idea. In the context of an innovation challenge, it refers to the initial phase in which ideas are submitted online and…
Idea management is the structured process of managing ideas from ideation through evaluation and refinement to selection. Many companies use an idea management platform to support this process (the Nosco platform is an example of this).
A call for ideas is an announcement used when an organization or person looks for ideas on a specific topic or project. In the field of innovation, it is used to describe the types of ideas welcome to an innovation challenge…
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