Fast Prototyping
Definition
Fast Prototyping is the practice of rapidly building and iterating on simplified versions of ideas, services, or products to validate assumptions and reduce uncertainty early in the innovation process. It focuses on speed, learning, and action over polish or perfection.
Fast prototyping allows teams to test concepts quickly, identify what works, and adapt based on real feedback. Prototypes can take many forms — from rough wireframes and storyboards to basic service mockups or digital demos. What matters most is their ability to provoke useful insights that guide development.
It is closely connected to Early-stage Prototyping and typically complements techniques such as Validation and User Testing. Fast prototyping also supports a mindset of experimentation by helping teams move from theory to tangible output in days, not months.
Within organizations, fast prototyping is a valuable tool for accelerating innovation cycles and building internal confidence. By showing progress early, teams can engage stakeholders, secure buy-in, and uncover challenges before committing to full-scale development.
Relevant links and use cases
- VELUX Use Case – example of using fast prototyping to explore and test sustainable innovation concepts
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