Definition
Hackathons are time-boxed innovation events where cross-functional teams come together to solve specific challenges through rapid ideation, prototyping, and collaboration. Originally popularized in the tech world, hackathons have become a powerful tool in corporate innovation to generate fresh ideas, test assumptions, and activate employee creativity.
In a hackathon format, participants form small teams to work intensively on a defined problem or opportunity — often over 1 to 3 days. These events combine the speed and structure of a sprint with the creative energy of open collaboration. They’re especially effective for testing early-stage concepts and exploring new directions without long-term commitment.
Hackathons often support or complement larger innovation initiatives such as Innovation Challenges. They help unlock ideas from across departments, build momentum, and engage employees in meaningful, hands-on problem solving. When paired with Prototyping and Cross-functional Teams, hackathons accelerate learning and create tangible outcomes in very short timeframes.
Key to success is creating the right structure: clear themes, facilitation, real problems to solve, and a follow-up path for selected ideas. Hackathons are most impactful when outcomes feed directly into the organization’s broader innovation funnel — turning short-term energy into long-term progress.
Relevant links and use cases
To set you off for a good start and ensure smooth communication, we have compiled a list of the most important innovation terms and definitions. Download the PDF presentation and share it with your organisation.
Ideation is the creative process of conceiving and shaping new ideas. It includes everything from the first thought or inspiration to the formulation of an idea. In the context of an innovation challenge, it refers to the initial phase in which ideas are submitted online and…
Idea management is the structured process of managing ideas from ideation through evaluation and refinement to selection. Many companies use an idea management platform to support this process (the Nosco platform is an example of this).
A call for ideas is an announcement used when an organization or person looks for ideas on a specific topic or project. In the field of innovation, it is used to describe the types of ideas welcome to an innovation challenge…
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