Problem-Solution Fit
Definition
The term problem-solution fit refers to the match between a proposed solution and the problem or an unmet need it is trying to address. Problem-solution fit precedes product-market fit.
The first indication of whether an idea will be successful is typically based on finding a problem-solution fit. To decide whether there is a fit there must be clear evidence that a problem exists and a high probability that the solution will solve it better than existing ones.
This is usually done by identifying and interviewing a potential target user or customer with a problem or need. Once the problem has been validated, the solution can be defined or adapted.
The solution can then be validated through validation interviews or experiments.
An often-used tool for capturing problem-solution fit is the value proposition canvas.
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