Definition
Year-round Idea Channels are always-on platforms or processes that allow employees, partners, or customers to continuously contribute ideas, feedback, and suggestions throughout the year — not just during fixed campaigns or challenges.
These channels create a culture of open innovation by signaling that every voice matters, anytime. They support ongoing engagement, faster problem-solving, and the capture of ideas when inspiration strikes — rather than waiting for the “right” moment.
Year-round idea channels are often supported by platforms like the Nosco Platform, which provide structure, visibility, and workflows for collecting, reviewing, and developing ideas at scale. These tools make it easy to route ideas to the right teams, track progress, and close the loop with contributors.
Unlike one-off initiatives, continuous channels integrate innovation into everyday work. They strengthen innovation culture, support Employee-driven Innovation, and create consistent opportunities for collaboration and improvement.
To be effective, year-round channels need proper framing, governance, and visibility. Teams should define themes, provide feedback loops, and recognize contributions regularly to maintain engagement and ensure quality input over time.
When embedded into the broader innovation ecosystem, year-round idea channels become a powerful engine for incremental and transformative innovation alike — unlocking insight from across the organization, all year long.
Relevant links and use cases
To set you off for a good start and ensure smooth communication, we have compiled a list of the most important innovation terms and definitions. Download the PDF presentation and share it with your organisation.
Ideation is the creative process of conceiving and shaping new ideas. It includes everything from the first thought or inspiration to the formulation of an idea. In the context of an innovation challenge, it refers to the initial phase in which ideas are submitted online and…
Idea management is the structured process of managing ideas from ideation through evaluation and refinement to selection. Many companies use an idea management platform to support this process (the Nosco platform is an example of this).
A call for ideas is an announcement used when an organization or person looks for ideas on a specific topic or project. In the field of innovation, it is used to describe the types of ideas welcome to an innovation challenge…
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