Call for ideas
Definition
A call for ideas is an announcement used when an organization or person looks for ideas on a specific topic or project. In the field of innovation, it is used to describe the types of ideas welcome to an innovation challenge.
A call for ideas can be quite broad or very specific. It typically includes the overall topic, the type of ideas in focus, and examples of what is not in focus. The screening criteria by which ideas are evaluated and the context of the project are often described in the call for ideas as well.
Examples
“We are looking for ideas to help us improve our customer service app.”
“We are not looking for ideas already in the pipeline.”
“We will evaluate ideas according to their desirability, feasibility and business potential.”
“We welcome ideas with data automation and business model design.”
Best practise - Call for ideas
The call for ideas is at the core of every idea campaign and crucial for its success. Find out how you can master it in this best practise guide.
Related concepts
Idea Campaign
An Idea Campaign is a time-bound, topic-focused initiative to ideate, screen, develop and validate ideas. It is used to address business or technical problems that require input from a broad group of people. The idea campaign is a simple method to quickly solve small and big problems…
Ideation
Ideation is the creative process of conceiving and shaping new ideas. It includes everything from the first thought or inspiration to the formulation of an idea. In the context of an innovation challenge, it refers to the initial phase in which ideas are submitted online and…
Innovation Challenge
An innovation challenge can be seen as an extended version of an idea campaign with a more ambitious topic, a wider reach in terms of participants, a greater communication effort, and a more ambitious process from ideation, over idea maturation, to pitching and awards ceremony…
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