As the bridge between early-stage ideas and projects ready for accelerating, incubation is a core element in the innovation process. It is a common misconception that it should be unstructured and unmanaged. In fact, the opposite is the case. In order to get valuable results, innovation and incubation, in particular, need to have clear leadership and follow a structured approach. It is best managed through short iteration cycles with early testing and validation of hypothesis, frequent feedback and high involvement of decision-makers throughout. We help our customers design and implement appropriate processes for incubation, select the tools needed, coach the teams and guide them all the way to the next investment decision.