Idea Management
Definition
Idea management is the structured process of managing ideas from ideation through evaluation and refinement to selection. Many companies use an idea management platform to support this process (the Nosco platform is an example of this).
Structured idea management makes sure that ideas are channeled to the right people and given due attention. Idea management thus involves setting up submission forms and processes for evaluating ideas and taking them forward.
Without a formal idea management process, the success of ideas is very dependent on the open-mindedness of the immediate manager or random interactions with other decision-makers in the organization. For would-be corporate entrepreneurs, this can be very frustrating and lead to suboptimal results.
Related concepts
Idea Campaign
An Idea Campaign is a time-bound, topic-focused initiative to ideate, screen, develop and validate ideas. It is used to address business or technical problems that require input from a broad group of people. The idea campaign is a simple method to quickly solve small and big problems…
Innovation Challenge
An innovation challenge can be seen as an extended version of an idea campaign with a more ambitious topic, a wider reach in terms of participants, a greater communication effort, and a more ambitious process from ideation, over idea maturation, to pitching and awards ceremony…
Innovation Management
Innovation management describes a structured approach to managing innovation with defined processes, KPIs and governance structures to support it.
Companies that are serious about their innovation efforts will have defined processes for…
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