Inclusive Innovation

Definition

Inclusive Innovation is the process of designing and delivering innovations that involve and benefit a broad, diverse range of people — across roles, backgrounds, regions, and capabilities. It’s about breaking down silos, removing barriers to participation, and ensuring that innovation efforts reflect the full spectrum of perspectives within and beyond the organization.

 

This approach goes hand in hand with building a strong innovation culture — one where everyone feels invited to contribute ideas, collaborate, and co-create. Inclusive innovation expands the idea pool, improves relevance, and increases the chances of finding high-impact, user-aligned solutions.

 

Methods like Innovation Challenges or Employee-driven Innovation are often used to open up the process to wider audiences. They enable organizations to tap into underutilized insights, frontline expertise, and cross-cultural knowledge that traditional top-down innovation may miss.

Practicing inclusive innovation requires intentional design — from the way challenges are framed, to how feedback is gathered, and which voices are heard during selection and scaling. It also means ensuring accessibility, fairness, and psychological safety throughout the process.

When done well, inclusive innovation not only leads to better outcomes but also strengthens engagement, equity, and a sense of shared ownership across the organization.

Relevant links and use cases

  • Nosco Consultancy – helping organizations build inclusive innovation strategies and activate broader participation
  • VELUX Use Case – example of opening up innovation to include diverse voices across regions and teams

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our Innovation Glossary!

To set you off for a good start and ensure smooth communication, we have compiled a list of the most important innovation terms and definitions. Download the PDF presentation and share it with your organisation. 

Related concepts

Ideation

Ideation is the creative process of conceiving and shaping new ideas. It includes everything from the first thought or inspiration to the formulation of an idea. In the context of an innovation challenge, it refers to the initial phase in which ideas are submitted online and…

Idea management

Idea management is the structured process of managing ideas from ideation through evaluation and refinement to selection. Many companies use an idea management platform to support this process (the Nosco platform is an example of this).

Call for ideas

A call for ideas is an announcement used when an organization or person looks for ideas on a specific topic or project. In the field of innovation, it is used to describe the types of ideas welcome to an innovation challenge…