Idea Campaign
Definition
An Idea Campaign is a time-bound, topic-focused initiative to ideate, screen, develop and validate ideas. It is used to address business or technical problems that require input from a broad group of people.
The idea campaign is a simple method to quickly solve small and big problems. Small-scale campaigns could e.g. facilitate the collection of ideas before a workshop, whereas large idea campaigns can help improve product features or get input for a sales campaign from targeted employees across the globe.
By setting a clear scope, inviting the right people, and establishing a deadline, you can rapidly get solutions and input for your most urgent problems. At its best, an Idea Campaign becomes a tool and capability that multiple people across an organization can apply to their benefit.
Service - Idea Campaign
The idea campaign is at the core of Nosco’s services and the most widely used format on the Nosco platform. It can be scaled to fit your needs, ranging from small-scale campaigns to collecting ideas before a workshop. Learn more about how we can support you with your next initiative.
Related concepts
Idea management
Idea management is the structured process of managing ideas from ideation through evaluation and refinement to selection. Many companies use an idea management platform to support this process (the Nosco platform is an example of this).
Call for ideas
A call for ideas is an announcement used when an organization or person looks for ideas on a specific topic or project. In the field of innovation, it is used to describe the types of ideas welcome to an innovation challenge…
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