Innovation Challenge

Find and validate new business opportunities, assemble teams around the most promising ones, and validate them fast.

Our services

Innovation Challenge License to Innovate Validation AI Idea Campaign Portfolio Shaping Innovation Operating Model

Discovering, shaping, and validating new business opportunities is a pathway to growth that often delivers far greater results than incremental improvements. Many companies choose this route when it comes to innovation.

At Nosco, we believe in the power of employees to uncover these opportunities. Our Innovation Challenge helps identify and assess business opportunities, build teams around the most promising ideas, and guide them through shaping and validation. We facilitate workshops, coach teams on developing ideas, support testing and market validation, and help translate insights into actionable decisions—so that learning happens quickly and effectively.

We help you

Assess the type and scale of the challenge
Align on goals, approach, and success criteria
Define key activities and milestones

Engage management and key stakeholders
Identify people for screening panels and evaluation
Get colleagues motivated and involved

Kick-off and mobilisation events — spark energy and shared direction
Idea generation workshops — structured sessions to surface and develop ideas
Screening workshops — evaluate early-stage ideas and identify the strongest opportunities
Bootcamps — hands-on training to help teams shape and pitch their ideas
Final selection events — Dragon's Den-style reviews to decide where to invest

Idea generation — what makes a good idea, how to spot real problems worth solving
Idea shaping — value propositions, business models, and how to pitch convincingly
Validation — how to test assumptions, understand your market, and assess commercial viability

Facilitate or co-facilitate key events
Train teams to shape and run their own ventures
Support venture leads as coaches or project managers

What you gain

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High-potential opportunities

Identified and developed high-potential opportunities from within the organisation, backed by management.
Training in entrepreneurship

Hands-on training in tools and methods for developing and validating new opportunities for a lasting effect.
Retain employees

Provide high-value employees that are not interested in the traditional leadership career path with an attractive alternative.
Quick validation of projects

Critical uncertainties tested fast and with little investment, making it possible to accelerate, or park, projects fast.
Build a culture of entrepreneurship

Build a competitive internal innovation model that trains employees in entrepreneurship and provides them with methods that can be applied across other work.

Our innovation challenge developed together with Nosco has been a key driver for our cultural transformation to become a more connected and innovative company.

Carlos Martinez Cristancho, Evonik