What did Ørsted aim to achieve?

Over the last decade Ørsted has been transitioning from a black energy (i.e. fossil fuels) provider to a green energy (i.e. renewable energy) provider, now operating the largest off-shore wind farm in the world. To continue their advancements towards a world that runs entirely on green energy, Ørsted sought the knowledge that lies within the entire workforce.

How we did it

Stage One: Innovation challenge

The innovation challenge was a competitive and engaging experience intended to create excitement, drive Ørsted’s newly defined innovation strategy and serve as the starting point of many innovation initiatives to come.

Stage Two: Always open idea channels

In order to keep the momentum following the innovation challenge, Ørsted introduced always open idea channels. This enabled business units to capture ideas year-round and act on opportunities as they presented themselves.

Stage Three: Innovation community

To coincide with innovation efforts taking place online, Ørsted wants to initiate a series of offline innovation activities to build the innovation community, such as technology pop-ups, project demonstrations and networking events.

The result

• 6700Invited
• 160Ideas generated
• 6Ideas funded

Two years later, Ørsted launched a company-wide innovation challenge inviting all 6,000 employees to participate. By implementing a variety of innovation initiatives beginning with an innovation challenge, followed by idea-campaigns and community building, Ørsted was able to rally employees around contributing to the development of new green energy solutions.