Glossary
Idea campaign
An Idea Campaign is a time-bound, topic-focused initiative to ideate, screen, develop and validate ideas. It is used to address business or technical problems that require input from a broad group of people. The idea campaign is a simple method to quickly solve small and big problems…
Definition
An Idea Campaign is a time-bound, topic-focused initiative to ideate, screen, develop and validate ideas. It is used to address business or technical problems that require input from a broad group of people.
The idea campaign is a simple method to quickly solve small and big problems. Small-scale campaigns could e.g. facilitate the collection of ideas before a workshop, whereas large idea campaigns can help improve product features or get input for a sales campaign from targeted employees across the globe.
By setting a clear scope, inviting the right people, and establishing a deadline, you can rapidly get solutions and input for your most urgent problems. At its best, an Idea Campaign becomes a tool and capability that multiple people across an organization can apply to their benefit.