Idea Title
Give your idea a short, catchy and descriptive title.
Idea Summary
Compress your idea into a compelling summary. (max. 50 words)
e.g. “A {product/service description} for {target customer} that {key value} enabling {primary benefits} unlike {existing alternatives}.”
Learn how to write a strong and compelling idea summary here (insert a link to an info page)
Problem/Opportunity
- What problem / opportunity have you identified?
- For whom is it a problem?
- What is the scale / significance of the problem / opportunity?
Solution
- Describe your solution in detail (max 500 words)
- How does your solution address the problem?
- What is new/innovative about your solution?
Benefits & Potential
Describe the market and consider the potential value creation for our company.
The Resources & Next Steps
- How will you make your idea happen?
- What are the resources required to realise your idea?
- What are the immediate next steps?
Additions to template when working in teams:
Idea Team
Assemble your team consisting of 3 - 5 people (including idea author).
Find some hints here (insert a link to an info page)