Building an intrapreneurial workforce
Covestro
Beyond a start-up challenge, Covestro ran 30+ idea camps across three continents to put entrepreneurial skills in everyday employees’ hands.
The Challenge
Building on more than 80 years of innovation heritage, Covestro wanted to shape a new company culture — one where entrepreneurship wasn't confined to a handful of teams but was a skill and mindset shared widely across the organisation.
What we did
Following Covestro's Start-up Challenge, where the top six teams developed full pitches, more than 30 further teams took part in small-scale idea camps across Europe, Asia and North America. The camps trained a much wider group of employees in idea development and corporate entrepreneurship, strengthening both skillset and mindset — and the learnings carried over into everyday work, not just the ideas themselves.
Results
The programme extended entrepreneurial training well beyond a single competition, reaching teams on three continents and embedding a shared way of developing ideas across the business.
At Covestro, innovation is everyone and everywhere.
