Glossary
Crowdsourcing
Crowdsourcing is the process of gathering ideas, insights, or solutions from a large group of people, often via digital platforms. It enables organizations to tap into the collective intelligence of employees, customers, or external communities to drive innovation and problem-solving at scale…
Definition
Crowdsourcing is the process of gathering ideas, insights, or solutions from a large group of people, often via digital platforms. It enables organizations to tap into the collective intelligence of employees, customers, or external communities to drive innovation and problem-solving at scale.
This approach is especially useful during the Ideation phase, where diversity of input leads to a broader range of ideas. Crowdsourcing also supports structured initiatives such as Innovation Challenges, allowing organizations to engage their ecosystem in meaningful ways. By integrating with tools like idea platforms, crowdsourcing can complement other stages like Screening and Shaping.
Relevant links and use cases
Innovation Challenge – launch topic-driven idea campaigns
Ørsted Use Case – collaboration across departments to drive sustainable innovation