Ideation
Definition
Ideation is the creative process of conceiving and shaping new ideas. It includes everything from the first thought or inspiration to the formulation of an idea. In the context of an innovation challenge, it refers to the initial phase in which ideas are submitted online and developed with the input of others.
Ideation can be a structured process, e.g. as a brainstorming session or based on a call for ideas, or it can be informal as a result of work done otherwise. Some scholars and practitioners believe in leaving space for Ideation as part of a job description, while some point to the fact that it cannot be forced and needs time to emerge.
In a corporate context, ideas often emerge in collaboration with others, so it can be hard to attribute ideas to a specific person in a company.
Related concepts
Call for Ideas
A call for ideas is an announcement used when an organization or person looks for ideas on a specific topic or project. In the field of innovation, it is used to describe the types of ideas welcome to an innovation challenge…
Idea Campaign
An Idea Campaign is a time-bound, topic-focused initiative to ideate, screen, develop and validate ideas. It is used to address business or technical problems that require input from a broad group of people. The idea campaign is a simple method to quickly solve small and big problems…
Innovation Challenge
An innovation challenge can be seen as an extended version of an idea campaign with a more ambitious topic, a wider reach in terms of participants, a greater communication effort, and a more ambitious process from ideation, over idea maturation, to pitching and awards ceremony…
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