Glossary
Disruptive Innovation
Disruptive Innovation refers to innovations that create new markets or significantly alter existing ones by introducing simpler, more affordable, or more accessible solutions. These innovations often begin by serving niche or underserved segments before eventually overtaking established offerings…
Definition
Disruptive Innovation refers to innovations that create new markets or significantly alter existing ones by introducing simpler, more affordable, or more accessible solutions. These innovations often begin by serving niche or underserved segments before eventually overtaking established offerings.
Unlike incremental improvements, disruptive innovations redefine value by challenging industry norms and reshaping consumer expectations. In innovation strategy, they are especially important during early-stage experimentation and when exploring bold, future-oriented ideas. This type of innovation can work in tandem with methods like Scaling or emerge from externally-driven programs such as Innovation Challenges.
Relevant links and use cases
VELUX Use Case – example of breakthrough innovation tied to sustainability and energy transformation
Carbon Footprint Challenge – initiative that explored disruptive, cross-industry solutions to environmental challenges